Crowdfunding isn’t just for humans. Take a look at FundAnything’s animal category. Dogs, cats, horses and even sea turtles are all a part of the FundAnything family. But not all campaigns are created equal – and animal campaigns are targeting a different demographic then, say, a business campaign. So, it’s important to create different rewards based on your target audience. If contributors can relate to the rewards, your campaign will pick up the pace in no time!
As you’re brainstorming potential rewards, think about your inner circle. Do you know any artists or crafty people who can donate artwork or handcrafted items featuring animals? Think about anyone who specializes in pet photography, animal clothes or even personalized leather goods, such as keychains. Any donations you can nab will help you keep as much of your campaign funding as possible, which is always a win-win!
Check out our top 15 reward ideas for animal campaigns:
1. eThank You card – Personalize the card with the contributor’s name and a special picture of your animal(s).
2. Website Wall of Fame – Add a contributor’s name and the name of their animal to your website’s “Wall of Fame.”
3. Highlight contributor’s pet stories on your site – In addition to your Wall of Fame, make contributors feel special by sharing their pet story on your site, along with any of their favorite pictures.
4. Facebook album inclusion – After your contributor “Likes” your Facebook page and adjusts any necessary privacy settings, give them special recognition by tagging them in a photo, caption or status update.
5. Paw print – What animal lover can resist a 5x7 color print of an animal’s hands or feet?
6. Certificate of recognition – Email a personalized PDF certificate thanking your supporter for their contribution towards your project.
7. Before & after video – If your pet is undergoing any major surgeries or battling any issues, be sure to show contributors the positive result of their efforts. Email donors a web link to a video showing your animal before, during and after so they can fully understand how their money impacted your life and that of your animal.
8. Name an animal – If your campaign supports an animal shelter or care facility, reward campaign contributors by letting them name one of your animals. Of course, all names must be family-friendly, and may not be used immediately. Once an animal receives the chosen name, send the contributor a photo and story about the animal.
9. Share animal masterpieces – Animals have artistic talents, too! Provide contributors with a one-of-a-kind, numbered and signed print of animal art, along with a photo and bio of the pet that created it.
10. School or community center visit – Reward contributors with an animal visit at their school, senior center or community meeting place.
11. Share the animal love – If your campaign is funding an animal shelter, offer contributors the chance to join you for a Skype or FaceTime video chat along with some VIP stars – such as a litter of adorable puppies!
12. Send an archival print or sketch – Get personal by sending contributors an 8x10 archival print, watercolor or sketch of an animal that will directly benefit from their donation.
13. Arrange a class with an animal photographer – Taking photos of animals is an art in itself! Offer contributors the chance to learn tricks and tips from a pro during a local meet-up at your animal care facility or through an online tutorial.
14. Adopt an animal – For the right price, offer contributors the chance to adopt an animal from your animal shelter or facility! Provide them with an 8x10 archival print of the animal, along with his or her documented history and official personalized certificate of adoption.
15. Pick a new mascot – If your campaign benefits an animal shelter, care facility or any type of animal business, reward contributors by offering their pet the chance to become your new mascot for six months! Schedule a spa day at the pet’s favorite groomer, followed by a professional photo shoot. Feature the pet on your home page and any marketing or press materials.
Photo credit: Alex Balan via Flickr.com
Written by Samantha DelCanto